Y Business Concepts: Logo


Y Business Concepts is a business coaching and consultation service. Lower right: The owner wanted to use her signature/initials as part of her logo. The top 3 on the lower right are samples of her initials/mark. The bottom 6 are versions that DDW came up with based on her initials. The middle 3 were made to retain the feel of hand-drawn initials while the bottom 3 were meant to look more like a designed brush script. She preferred the one that looked the least like here initials and the most like a brush script, the one on the bottom left.