In Motion: Logo and Business Card
In Motion is a Saskatchewan based non-profit organization that encourages physical fitness in all its forms. Top: The logo needed to be positive, friendly and motivational. It had to be gender neutral and not fat nor muscular, and not exclude nor offend anyone; yet still somehow be human. This logo can be interpreted as a person in a swirl of movement and can it can also be read as an i and an m that are fused together. Bottom right: Business card. Bottom left: Vertical version of the logo.