Randy Beauchesne (arborist): Branding & Marketing

Top: A no-nonsense yet friendly logo that could be a tree or a leaf. I came up with the tagline as well. Left middle: Door hanger front. When Randy cuts down large trees, the door hangers are placed in the neighbourhood where he works, to encourage neighbours to swing by and have a look. They often talk to Randy or the home owner. He gets much of his work this way, by encouraging word of mouth. Middle: Flip side of door hanger. Notice that there is a space where Randy writes the address where he works, directly under, "We're working in your neighbourhood". Right: Business card, front and back. Bottom: Randy places a second door hanger in the neighbourhood (front shown) on the following day to reinforce the message.