Sonia's School of Ukrainian Dance: Logo Revamp
Bottom: Sonia's wanted their logo improved. They found that people just wouldn’t read the word “Sonia’s” in the original logo plus the smaller text was also hard to read. Yet because of brand recognition they wanted to keep the flower wreath, ribbons and boots from the logo. Plus they hoped to still have the wreath act as the letter "O": Top: Revamped logo still uses the the boots and head-dress in the same general positioning, but now can be reduced to business card size, plus be reduced to a single colour and still be easily read.