Saskatoon Chamber of Commerce: Logo and Identity

The Saskatoon Chamber of Commerce is an organization that helps businesses flourish. Top: The client wanted a logo that had a no-frills, no nonsense kind of look, yet something that conveyed strength, confidence and optimism. Hence the white swoosh that hints at growth or the take-off flight path of a jet. Upper right: Business card front and back. Middle and lower left: Chamber magazine masthead and cover design that uses a similar font treatment as the logo. Bottom right: Cover for logo usage manual.