Randy Beauchesne (arborist): Marketing
Top left: Door hanger front. An eye catching image along with an unusual header results in a memorable message. Top right: Flip side of door hanger. Notice that there is a space where Randy writes the address where he works, directly under, "We're working in your neighbourhood". The door hangers are placed in the neighbourhood where Randy cuts down large trees; this encourages neighbours to walk over and have a look, as it is a bit of a spectacle. He gets a lot of work this way. Below the hangers: Business card, front and back. Below the cards: A no-nonsense yet friendly logo with a symbol that could be seen as a tree or a leaf. I came up with the tagline as well. Bottom: Randy places a second door hanger in the neighbourhood (front shown) on the following day to reinforce the message.