Meewasin Valley Authority: 2017 Fund Raising Brochure

MVA 2017 Fundraising Brochure

This fundraising brochure zeroes in on a user-oriented and inclusive experience. It speaks in personal terms and ties the reader to the experience and value that the Meewasin Trail gives to anyone who uses it. So it's as much about people as it is about the trail. Meewasin had no high quality images of people using the trails so DDW was careful to select images that could have been taken on the MVA trails. The cover is a composite image that pulls the downtown bank of Saskatoon into the background of a photo of a family "on the trail".